How Multisport Cards Actually Impact Gym Revenue: A Closer Look
How Multisport Cards Actually Impact Gym Revenue: A Closer Look
Blog Article
Ever wondered how gyms benefit when you walk in and swipe your Multisport Card? While users enjoy flexible access to dozens of fitness centers, many don’t realize what’s really happening on the financial side for gym owners.
This article takes a closer look at how the Multisport program works from the gym’s perspective—and how much they really earn per visit. If you’re thinking of joining the program as a gym owner or are just curious about what’s behind your membership, keep reading.
You can also explore a more detailed analysis here: karta multisport ile zarabia siłownia.
What Is the Multisport Card?
Offered by companies like Benefit Systems, the Multisport Card is a popular benefit for employees in Poland and other European countries. It gives access to gyms, swimming pools, yoga studios, and more—without individual contracts for each place.
Why Gyms Choose to Join
Gyms join the Multisport network primarily to increase traffic and visibility. The idea is that more people visiting can lead to better brand awareness and potentially new long-term members. For small or mid-sized gyms, it can be an effective way to fill up unused time slots or reach new audiences.
How Payouts Work
When a user visits a gym using their Multisport Card, the gym receives a fixed or variable payment per entry. While exact amounts vary, many gyms report earning between 5 and 10 PLN per visit. For context, a standard drop-in session might normally cost around 25–30 PLN.
These payouts are negotiated between Benefit Systems and each gym, depending on factors like location, popularity, and average usage.
What Gyms Must Consider
1. Low Margins
A visit from a Multisport member often brings in far less than a regular member would pay monthly.
2. High Volume = High Costs
More traffic means more wear and tear on equipment, higher utility bills, and more staff time. These add up quickly.
3. Limited Upsell Opportunities
Since Multisport users already have access to everything covered in their plan, they’re less likely to pay for extras like personal training or premium classes.
Check this full breakdown for more: karta multisport ile zarabia siłownia
Real-World Example
A gym with 1,000 Multisport check-ins in a month might earn about 7,000 PLN. But if that same gym had 100 paying members at 100 PLN each, they’d bring in 10,000 PLN—with fewer visitors and less strain on the facility.
Is It Worth It for Gyms?
That depends. For large gyms that can handle heavy traffic and still upsell services, the program can help fill the space and build awareness. But for smaller gyms, the low per-visit payout can be hard to justify—especially if it leads to overcrowding or pushes out full-paying customers.
Alternatives Some Gyms Try
Launching their own loyalty or referral programs
Focusing on niche markets like personal training
Offering premium memberships with exclusive perks
Final Thoughts
The Multisport Card is a fantastic value for users—but a mixed bag for gym owners. While it boosts exposure and brings in new faces, the financial return per visitor often doesn’t compare to traditional memberships. For gyms, success with the program depends on smart strategy, efficiency, and finding other ways to monetize increased foot traffic.
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